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    The Shadow "Blue Coal Ring" Radio Promo (1941). That's Pulp! notes, "The ring was first offered on the fifth episode of the 1941 season, "The Ring of Light," broadcast on Nov. 23. The producers took a pre-existing unaired script titled "The Circle of Light" and modified it slightly so it would feature a ring much like the one they were about to offer. Having the ring become part of the story was a time-honored tradition in old radio, and made the mail-away item more desirable. The ring that kids received in 1941, known among collectors today as the "Blue Coal Ring," cost a dime and was cast of white glow-in-the-dark plastic, and featured a blue lump of plastic "coal" on top signifying the sponsor's product. On the base of the ring were images of The Shadow - the pulp Shadow, complete with cloak and .45 automatic - imprinted upon the sides. That's somewhat ironic since it was the pulp version of The Shadow that was known for his cloak and .45 automatics, not the radio version." With very light soiling, the ring is in otherwise Excellent condition. Includes a black velvet ring box.

    Auction Info

    Auction Dates
    June, 2019
    30th Sunday
    Internet/Mail Bids: 16
    Lot Tracking Activity: N/A
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