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    George Petty (1894-1975) Original Pin-up Calendar Art (1956). George Petty's enormously successful career as an illustrator began in the mid-1920s painting magazine covers and images of beautiful girls for calendars. The creation that made him legendary debuted in the first issue of Esquire magazine in 1933. The "Petty Girl," with her dreamy curves and witty banter, quickly became a popular symbol of the American male's feminine ideal. In addition to her eagerly anticipated appearances in Esquire, the Petty Girl also began emerging in major advertising campaigns, such as Janzten (swim suits) and Old Gold Cigarettes. By the time Petty and Esquire parted company over irreconcilable differences in 1940, (and Esquire replaced him with Alberto Vargas), the Petty Girl had become an indelible image in the American culture and commercial market.

    With the outbreak of World War II, the Petty Girl did her part for the war effort by boosting morale. During this same period Petty produced several memorable images for The Ziegfeld Follies and covers for the Ice Capades. In 1947 He began working with True magazine, a relationship that would prove advantageous for both artist and publisher. Hollywood, never missing a popular trend, released The Petty Girl in 1950. Esquire produced two other calendars by Petty in 1955 and 1956. This painting appeared as the August Petty Girl in the 1956 Esquire calendar. It was also reproduced on both the 33 and 45 rpm album jackets by Decca Records, and later in a special Petty portfolio and article by Esquire. Rendered in watercolor on board, framed (21 x 24), with a sight size of approximately 11.5 x 15, it is signed lower right*. *Note: On all of their 1955 and 1956 Petty calendar originals, Esquire moved the signatures for publication. A color copy of the August 1956 calendar page and Decca record cover is included.

    Auction Info

    Auction Dates
    March, 2003
    6th-10th Thursday-Monday
    Bids + Registered Phone Bidders: 8
    Lot Tracking Activity: N/A
    Page Views: 3,724

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