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    Description

    Fred Guardineer - Mad Advertisement Original Art (EC, circa 1974). DC's Zatara the Magician plugs a new Mad book by invoking his traditional backward-speak. A nicely-rendered trade ad for Clods Letters to Mad, illustrated by Fred Guardineer, who even provides the artwork for the cover of the book; generally, in an ad like this, a stat of the actual book cover would be used, making this an unusual and more "pure" piece of advertising art. The piece measures 11.5" x 14.5" and is in Excellent condition, with an acetate overlay taped over the art for protection.

    Auction Info

    Auction Dates
    October, 2004
    1st-2nd Friday-Saturday
    Bids + Registered Phone Bidders: 9
    Lot Tracking Activity: N/A
    Page Views: 242

    Buyer's Premium per Lot:
    15% of the successful bid (minimum $6) per lot.

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    I have done a preliminary analysis and the total of the hammer prices was $67,550. With BP, the final figure was $80,722.25. That is against the total insurance value of $34,785 or 2.32 x ‘pre-auction estimate’. Incredible, really, so a big thanks.
    Mark A.,
    Stratford-Upon-Avon, UK
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