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    Description

    Ronald McDonald Concept Prints Group of 2 (McDonald's/Setmakers, c. 1980s). Here is Ronald McDonald "before and after" in this pair of two concept images from a Ronald McDonald helicopter graphic. The first is a large sepia print of Ronald's face within a circular frame which measures 13" diameter on a 17" x 14" sheet of vellum. Handwritten beneath the image is "Ronald's Head for Side of Helicopter -- Revised," the date May 8th, '84 and the artist's signature. A second Xerox print is included showing the original image prior to its revision. The full image measures 8" x 14" on 11" x 17" Setmakers-branded vellum. Both pieces show minor fold creases and handling wear. Condition is Fine.

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    Auction Info

    Auction Dates
    September, 2018
    22nd-23rd Saturday-Sunday
    Internet/Mail Bids: 7
    Lot Tracking Activity: N/A
    Page Views: 180

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

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    I have done a preliminary analysis and the total of the hammer prices was $67,550. With BP, the final figure was $80,722.25. That is against the total insurance value of $34,785 or 2.32 x ‘pre-auction estimate’. Incredible, really, so a big thanks.
    Mark A.,
    Stratford-Upon-Avon, UK
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