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    Description

    Premium King Studios (attributed) - Little Orphan Annie's Adventures in Fun-Land 20-page Presentation Book Original Art (Quaker, circa 1950s). From 1920 to 1964, Premium King was hailed as one of the largest packagers of children's premiums in the United States. Premium King sold its novelties to such powerhouse clients as General Foods, Kellogg's, Quaker Oats, General Electric, and Bordens. This detailed hand-drawn presentation layout booklet, starring Little Orphan Annie and Sandy, led executives of Quaker Oats through twenty pages of games, and was used as a tool to sell Quaker on a finished premium. The detailed art is drawn in mixed-media, and the booklet measures 6" x 9". It is stapled and is a very tight comprehensive of what the finished printed booklet would look like. A few of the pages have pulled loose of the staples; otherwise the art is in Very Good condition. For the cereal historians, the back page advertises Quaker Puffed Wheat "Sparkies," which was later renamed Quaker Puffed Rice. This is a fantastic insight into how an advertising campaign was sold! Punjab also cameos, and there is an Annie paper doll page inside.

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    Auction Info

    Auction Dates
    November, 2004
    8th Monday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 183

    Buyer's Premium per Lot:
    15% of the successful bid (minimum $6) per lot.

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