DescriptionMaplehurst Jersey Farms Ice Cream Advertising Piece Preliminary Original Art (Maplehurst, 1955). Who could resist a scoop of Maplehurst Ice Cream after seeing this delightful pitch-piece? In effect a finished piece of art in itself, this conceptual design served to propose a billboard image for the Maplehurst dairies of Central New Jersey. The company's property has long since become a housing development, but the signature bear mascot lives on in fond memory -- and in this graphic survivor of a most appealing advertising campaign. Opaque watercolors, with drybrush effects and collage elements on illustration board. Image area, 13.5" x 7". Light to moderate toning, with scattered creasing. Pencil measurement markings (vertical and diagonal) in orange-painted area. The larger Maplehurst logotype is a photostat, pasted in place; the smaller logo is hand-painted. Very Good condition.
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