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    Description

    Edgar Church Bell System Long-Distance Calling Original Decorative Advertisement (1934). A famous 'phone-company slogan appears in prototype in this splendid Art Deco pitch-piece: "...next best to seeing you all." No telling who sold Ma Bell on using the refined long-distance slogan, "The Next Best Thing to Being There," but it is evident that designer Church was among the first to use similar wording in a mass-market advertising campaign. Not to mention that the layout itself is a sure-enough beauty. The similarity to comic-book visual grammar is no accident: Church was an early comics enthusiast, the compiler of the legendary Mile High collection. Ink over graphite on Bristol board. Image area, 9" x. 11". Light toning. One loosened paste-in area in lower slogan-window. Very Good condition.

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    Auction Dates
    January, 2019
    13th Sunday
    Internet/Mail Bids: 7
    Lot Tracking Activity: N/A
    Page Views: 159

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