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    Description

    Edgar Church Farmers' Dairies Original Decorative Advertising Art (Ideal Art Service, 1943). Clients came to Denver from throughout the Southwest to get a jolt of Church's Art Deco Mojo. This example is at once a stellar example of Church in his prime, and a keen piece of World War II memorabilia. Is the milk bottle half-full or half-empty? The El Paso-based client takes the optimistic view: "Even in war time, we are striving to give you peace time quality." Lively art and pitch-perfect lettering. (Church also is known as the developer of the legendary Mile High Collection of first-generation comic books.) Ink, shading film, and white-paint retouching on Bristol board. Image area, 6.75" x 13.5". Light toning. Excellent condition.

    Auction Info

    Auction Dates
    October, 2019
    13th Sunday
    Internet/Mail Bids: 11
    Lot Tracking Activity: N/A
    Page Views: 122

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Jerry Weist's Comic Art Price Guide 2011
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    I have done a preliminary analysis and the total of the hammer prices was $67,550. With BP, the final figure was $80,722.25. That is against the total insurance value of $34,785 or 2.32 x ‘pre-auction estimate’. Incredible, really, so a big thanks.
    Mark A.,
    Stratford-Upon-Avon, UK
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