DescriptionBill Elder Mad #25 Back Cover "A Picture History Of Old Craw Whiskey" Illustration Original Art (EC, 1955). As has been noted in the monograph Will Elder, the Mad Playboy of Art, "Marshall McLuhan said that advertising was the only new art form of the twentieth century. So, how long did you think it would take artists like Will Elder and Harvey Kurtzman to go after these highly stylized, compressed, and artificially optimistic little commercial messages? Not long at all. And, if you love those ad spoofs on Saturday Night Live, you might have wondered where these parodies got their start. Well, look no further than the subversive minds and art of Elder and Kurtzman." We agree. This early piece from the second magazine format issue has an approximate image area of 15" x 19", and aside from missing its type and central image, the art is in Excellent condition.
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