Skip to main content
Go to accessibility notice


    Superman Kellogg's Pep Cereal Retail Standee (DC Comics/Kellogg Co., 1947). Ripe for restoration, this retail display is among very few of its kind to have survived -- most were destroyed by their host-grocers after the novelty had worn off. Superman sold mass quantities of breakfast cereal, in addition to his career as a star of comics, radio, and the movies. He hadn't yet graduated to television when this monumental display piece arrived, but Kellogg liked the endorsement so well that the company stuck around to sponsor the 1950s TV show, The Adventures of Superman. The unbilled artist appears to have modeled Superman's face after Kirk Alyn, who starred in two Superman serials during the 1940s. The die-cut cardboard has seen better days as a grocery-store display, but its elements are intact despite a horizontal break at the center; pronounced color-fading, and significant edge damage and staining. The easel on the reverse has a rip, but is otherwise intact and functional. Dimensions, 26.25" x 39.25. Fair condition.

    Auction Info

    Auction Dates
    August, 2019
    1st-3rd Thursday-Saturday
    Bids + Registered Phone Bidders: 15
    Lot Tracking Activity: N/A
    Page Views: 1,767

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Sold on Aug 3, 2019 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 8 days left to consign to the 2021 October 2 - 3 International Comic & Original Art Signature Auction!

    Learn about consigning with us

    Jared, you and Heritage treated me more than just regarded my comic book pages with more than admiration.
    Dick and Lindy Ayers
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search