Skip to main content
Go to accessibility notice

    Description

    Superman Kellogg's Pep Cereal Retail Standee (DC Comics/Kellogg Co., 1947). Ripe for restoration, this retail display is among very few of its kind to have survived -- most were destroyed by their host-grocers after the novelty had worn off. Superman sold mass quantities of breakfast cereal, in addition to his career as a star of comics, radio, and the movies. He hadn't yet graduated to television when this monumental display piece arrived, but Kellogg liked the endorsement so well that the company stuck around to sponsor the 1950s TV show, The Adventures of Superman. The unbilled artist appears to have modeled Superman's face after Kirk Alyn, who starred in two Superman serials during the 1940s. The die-cut cardboard has seen better days as a grocery-store display, but its elements are intact despite a horizontal break at the center; pronounced color-fading, and significant edge damage and staining. The easel on the reverse has a rip, but is otherwise intact and functional. Dimensions, 26.25" x 39.25. Fair condition.

    Auction Info

    Auction Dates
    August, 2019
    1st-3rd Thursday-Saturday
    Bids + Registered Phone Bidders: 15
    Lot Tracking Activity: N/A
    Page Views: 1,883

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Sold on Aug 3, 2019 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 22 days left to consign to the 2021 December 10 - 12 The Art of Anime and Everything Cool II Animation Art Signature® Auction !

    Learn about consigning with us

    It was Heritage's promised professionalism that attracted us. We have not been disappointed… we are comforted that Heritage is running our show.
    Cynthia Crippen,
    NY
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search