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R. F. Outcault - Yellow Kid Advertising Poster (circa 1898). Hully Gee! The Yellow Kid was America's first comic character s...
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R. F. Outcault - Yellow Kid Advertising Poster (circa 1898). Hully Gee! The Yellow Kid was America's first comic character superstar and made the comics a permanent part of our culture. William Randolph Hearst, the publisher of The New York Journal, was well aware of the Yellow Kid fever in New York City, and finally lured Outcault away from Joseph Pulitzer's The New York World and put him to work at a much higher salary, drawing the Yellow Kid for the Journal. R. F. Outcault and the Yellow Kid demonstrated that the Sunday comics could sell newspapers and other forms of merchandise, and firmly established the comics as an integral part of the American newspaper. A beautifully printed advertising poster from the turn of the century, this full-color 17" x 23" poster is mounted onto a larger 18" x 24" board. There is some overall aging and slight edge wear, otherwise the work is in Very Good condition. Since he only appeared in New York City newspapers from 1895 through 1898, Yellow Kid merchandise is a rare commodity these days. From the collection of Gill Fox.Auction Info
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