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    Kay Kamen Letter and Disney Consumer Products Guide (Walt Disney, 1934). Consumer merchandising has been an integral part of the Walt Disney Studios business plan since the early 1930s. Kay Kamen founded a marketing company, specializing in developing products based on movies. In 1932, Kamen contacted Walt and Roy Disney with a proposal to handle licensing of their characters. Sensing a major opportunity, Kamen withdrew his life savings from the bank and sewed the money into his coat for the two-day train trip to Los Angeles. Upon arriving at the Disney Brothers' office, Kamen spread the money on their desk and promised them that amount plus 50% of the revenue he would generate with the merchandising license. Kamen secured the licensing agreement for all Disney merchandising, a contract his firm would hold for the next two decades. Kamen's firm quickly monetized Mickey Mouse's image, providing a much-needed line of cash to the struggling Disney firm through its Walt Disney Enterprises division. The following year, Kamen's firm developed the iconic Mickey Mouse watch. Presented is a RARE letter dated July 17, 1934 from Kay Kamen's company to a vendor regarding merchandising for a Mickey Mouse back-to-school set. Included in this lot is a hand-made catalog featuring items connected to the release of The Big Bad Wolf. An early Disney Consumer Products catalog of sorts. The letter and catalog show normal wear from aging and normal use. Overall condition is Very Good. A unique opportunity to acquire a rare piece of Disney history not to be missed.

    Auction Info

    Auction Dates
    December, 2020
    11th-13th Friday-Sunday
    Bids + Registered Phone Bidders: 16
    Lot Tracking Activity: N/A
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