- More
Kay Kamen Letter and Disney Consumer Products Guide (Walt Disney, 1934). ... (Total: 2 )
Click the image to load the highest resolution version.
Description
Kay Kamen Letter and Disney Consumer Products Guide (Walt Disney, 1934). Consumer merchandising has been an integral part of the Walt Disney Studios business plan since the early 1930s. Kay Kamen founded a marketing company, specializing in developing products based on movies. In 1932, Kamen contacted Walt and Roy Disney with a proposal to handle licensing of their characters. Sensing a major opportunity, Kamen withdrew his life savings from the bank and sewed the money into his coat for the two-day train trip to Los Angeles. Upon arriving at the Disney Brothers' office, Kamen spread the money on their desk and promised them that amount plus 50% of the revenue he would generate with the merchandising license. Kamen secured the licensing agreement for all Disney merchandising, a contract his firm would hold for the next two decades. Kamen's firm quickly monetized Mickey Mouse's image, providing a much-needed line of cash to the struggling Disney firm through its Walt Disney Enterprises division. The following year, Kamen's firm developed the iconic Mickey Mouse watch. Presented is a RARE letter dated July 17, 1934 from Kay Kamen's company to a vendor regarding merchandising for a Mickey Mouse back-to-school set. Included in this lot is a hand-made catalog featuring items connected to the release of The Big Bad Wolf. An early Disney Consumer Products catalog of sorts. The letter and catalog show normal wear from aging and normal use. Overall condition is Very Good. A unique opportunity to acquire a rare piece of Disney history not to be missed.Auction Info
Buyer's Premium per Lot:
20% of the successful bid (minimum $19) per lot.
Calculate Standard Domestic Shipping Sales Tax information
Terms and Conditions | Bidding Guidelines and Bid Increments | Glossary of Terms
Floor auctions
Open for bidding: (View All)Photography
Ends on 04/15/2021
Comics & Comic Art
Ends on 04/15/2021
Sports Collectibles
Ends on 04/15/2021
US Coins
Ends on 04/15/2021
Decorative Art
Ends on 04/16/2021
World & Ancient Coins
Ends on 04/18/2021
Currency
Ends on 04/21/2021
Fine Art
Ends on 04/21/2021
US Coins
Ends on 04/22/2021
Fine Art
Ends on 04/22/2021
US Coins
Ends on 04/22/2021
World & Ancient Coins
Ends on 04/25/2021
Decorative Art
Ends on 04/27/2021
Decorative Art
Ends on 04/29/2021
Currency
Ends on 04/30/2021
Illustration Art
Ends on 04/30/2021
Entertainment
Ends on 05/01/2021
Luxury Accessories
Ends on 05/02/2021
Jewelry & Timepieces
Ends on 05/03/2021
Fine Art
Ends on 05/05/2021
World & Ancient Coins
Ends on 05/06/2021
Sports Collectibles
Ends on 05/06/2021
Fine Art
Ends on 05/07/2021
US Coins
Ends on 05/08/2021
US Coins
Ends on 05/15/2021
Fine Art
Opens about 04/21/2021
Photography
Opens about 04/21/2021
Fine Art
Opens about 04/22/2021
Decorative Art
Opens about 04/23/2021
Historical
Opens about 04/26/2021
World & Ancient Coins
Opens about 04/18/2021
Currency
Opens about 04/15/2021
Manuscripts
Opens about 04/30/2021
Fine Art
Opens about 04/28/2021
Silver
Opens about 04/29/2021
Comics & Comic Art
Opens about 04/22/2021
Space
Opens about 05/03/2021
Western & Texas Art
Opens about 04/30/2021
Historical
Opens about 05/03/2021
US Coins
Opens about 04/22/2021
Currency
Opens about 04/23/2021
Decorative Art
Opens about 05/04/2021
US Coins
Opens about 04/29/2021
US Coins
Opens about 04/29/2021
Jewelry & Timepieces
Opens about 05/03/2021
Fine Art
Opens about 05/12/2021
Fine Art
Opens about 05/14/2021
Entertainment
Opens about 05/14/2021
Jewelry & Timepieces
Opens about 05/21/2021
Arms & Armor
Opens about 05/18/2021
US Coins
Opens about 05/08/2021
Rare Books
Opens about 05/21/2021
Fine Art
Opens about 05/19/2021
Photography
Opens about 05/19/2021
Decorative Art
Opens about 05/20/2021
Heritage membership
- Past Auction Values (prices, photos, full descriptions, etc.)
- Bid online
- Free Collector newsletter
- Want List with instant e-mail notifications
- Reduced auction commissions when you resell your
winnings
- Cash Advances
- More Bidders
- Trusted Experts
- Over 200,000 Satisfied Consignors Since 1976
Learn about consigning with us
The level of expertise and professionalism from everyone on your staff from the very beginning to the end was exceptional.View More Testimonials
HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)
Video tutorial
Getting the most out of search