Skip to main content
Go to accessibility notice


    R. F. Outcault - Yellow Kid Advertising Poster (circa 1898). Hully Gee! The Yellow Kid was America's first comic character superstar and made the comics a permanent part of our culture. William Randolph Hearst, the publisher of The New York Journal, was well aware of the Yellow Kid fever in New York City, and finally lured Outcault away from Joseph Pulitzer's The New York World and put him to work at a much higher salary, drawing the Yellow Kid for the Journal. R. F. Outcault and the Yellow Kid demonstrated that the Sunday comics could sell newspapers and other forms of merchandise, and firmly established the comics as an integral part of the American newspaper. A beautifully printed advertising poster from the turn of the century, this full-color 17" x 23" poster is mounted onto a larger 18" x 24" board. There is some overall aging and slight edge wear, otherwise the work is in Very Good condition. Since he only appeared in New York City newspapers from 1895 through 1898, Yellow Kid merchandise is a rare commodity these days. From the collection of Gill Fox.

    Auction Info

    Auction Dates
    February, 2005
    9th-10th Wednesday-Thursday
    Bids + Registered Phone Bidders: 15
    Lot Tracking Activity: N/A
    Page Views: 2,018

    Buyer's Premium per Lot:
    15% of the successful bid (minimum $9) per lot.

    Sold on Feb 10, 2005 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 6 days left to consign to the 2021 July 9 - 10 Video Games Signature Auction - Dallas!

    Learn about consigning with us

    Every time I've had a question or an issue, whether it's about a charge, a consignment, getting books mailed, a check that needed to be sent, or whatever the issue has been, whether it's her department or not, Nancy always immediately gets back to me.
    Adam Perlman,
    Rochester, NY
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search