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    The Ford Show Peanuts Color Model Cel Setup (Bill Melendez/Playhouse Pictures, 1959/1960). Tennessee Ernie Ford had his own show on NBC from 1956 to 1961 and it was sponsored by Ford Motors. When the Peanuts characters introduced the new Ford Falcon to America, they became an in-show sponsor segment for the show. This lot may be one of the earliest known painted animation cel setups of Charlie Brown and the Peanuts characters. This is a Color Model cel used for ink and paint reference. It has the three segments of various Ford Falcon ads represented, with Schroeder at the piano, which was used at The Ford Show opening; it has Linus and the Snoopy doing his "Happy Dance," a scene from another Falcon ad; and it has Charlie Brown and Lucy, part of a third animated Falcon commercial. This four cel setup is simply a piece of history, and it has been placed over an orange hand-painted background. All four cels are stapled together at the top, with codes for each cel in the bottom right corner. Simply put, these cels represent the birth of Charlie Brown and the Peanuts animation empire.

    Auction Info

    Auction Dates
    July, 2014
    1st-2nd Tuesday-Wednesday
    Bids + Registered Phone Bidders: 11
    Lot Tracking Activity: N/A
    Page Views: 1,665

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    I have done a preliminary analysis and the total of the hammer prices was $67,550. With BP, the final figure was $80,722.25. That is against the total insurance value of $34,785 or 2.32 x ‘pre-auction estimate’. Incredible, really, so a big thanks.
    Mark A.,
    Stratford-Upon-Avon, UK
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