Skip to main content
Go to accessibility notice


    Spider-Man Underoos Illustration by Alex Toth (Marvel/Fruit of the Loom, c. 1977-81). The Underoos line began in 1977 with just four licenses -- DC, Marvel, Hanna-Barbera and Archie. They were made and distributed by Fruit of the Loom. Their commercials featured children promoting the product along with animated segments of their characters. This is a rare one-of-a-kind Alex Toth character design piece of art done for a 1981 Underoos television commercial. Art is in ink on paper measuring 14" x 11" and is hand-signed by Alex Toth (1928 - 2006) in the upper left. His artwork from this commercial can be seen on page 321 in the coffee table book that highlights his work in the field of animation, Genius Animated: The Cartoon Art of Alex Toth. Four great images of Spidey on 14" x 11" paper. Minor handling. Fine condition.

    Auction Info

    Auction Dates
    December, 2017
    9th-10th Saturday-Sunday
    Bids + Registered Phone Bidders: 14
    Lot Tracking Activity: N/A
    Page Views: 2,179

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $19) per lot.

    Sold for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 29 days left to consign to the 2021 January 14 - 15 Comics & Comic Art Signature Auction - Dallas!

    Learn about consigning with us

    Jared, you and Heritage treated me more than just regarded my comic book pages with more than admiration.
    Dick and Lindy Ayers
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search