You Bet Your Life Desoto Commercial with Groucho Marx Animation Drawing and Storyboard Group (Playhouse Pictures, 1956). "Say the secret word and win a $100 bill." This TV show was ostensibly a game show, but that was really just an excuse for Groucho Marx to ad-lib with ordinary people. One of the show's sponsors was Chrysler, and as was the custom in the early days of television, many of the commercials were personally endorsed by the TV stars. This animated Groucho was selling DeSotos in 1956. This lot consists of 14 graphite animation layout drawings on 12 field 3-peghole paper and a 23.5" x 18" printed storyboard for the spot (with dialog). The print poster has edge wear, small rips in the margins, pinholes, and is folded vertically through the center. Overall it is in Good condition. The animation layout drawings are in Fine condition with only moderate tanning and edge/corner wear. See all of them at

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    Auction Dates
    April, 2015
    9th-10th Thursday-Friday
    Internet/Mail Bids: 6
    Lot Tracking Activity: N/A
    Page Views: 472

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    I have done a preliminary analysis and the total of the hammer prices was $67,550. With BP, the final figure was $80,722.25. That is against the total insurance value of $34,785 or 2.32 x ‘pre-auction estimate’. Incredible, really, so a big thanks.
    Mark A.,
    Stratford-Upon-Avon, UK
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