Skip to main content
Go to accessibility notice


    Cap'n Crunch "Tickleberry Bush" Commercial Production Background Group (Jay Ward, c. 1967). The line of Cap'n Crunch cereals kept expanding during their 1960s heyday, due no doubt to the clever animated commercials produced by the Jay Ward Studio. Here are three great backgrounds from the "Tickleberry Bush" campaign which launched the ever-popular Crunchberries. The first two are 12-field backgrounds; one is a beautiful painting of the Tickleberry Tree (the source of Crunchberries), labeled BG1; the original layout drawing is included. The second background is a magnificent view of a golden mountain in the shape of the good Cap'n, with Tickleberry and other trees all around, marked BG16. The third is a great 30" x 10" Master pan production background marked BG1, showing the SS Guppy docked at the island, leading to a lush garden of exotic plants. This one also includes the original layout drawing. All the painted backgrounds are in Fine condition with protective acetate overlays, and are fantastic finds for any Cap'n Crunch fanatic!

    Auction Info

    Auction Dates
    November, 2013
    20th-24th Wednesday-Sunday
    Internet/Mail Bids: 9
    Lot Tracking Activity: N/A
    Page Views: 389

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $14) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 20 days left to consign to the 2019 August 1 - 3 Comics - Dallas!

    Learn about consigning with us

    We were comfortable through the whole process because of the friendly yet professional approach Heritage took… The end result was more than worth it.
    Jennifer Lindsay,
    New Orleans
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2019 April 23 Illustration Art Signature Auction - Dallas
    2019 April 23 Illustration Art Signature Auction - Dallas
    REALIZED $2,477,408
    2019 May 16 - 18 Comics & Comic Art Signature Auction - Chicago
    2019 May 16 - 18 Comics & Comic Art Signature Auction - Chicago
    REALIZED SO FAR $15,201,284