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    Lucky Charms TV Commercial Production Cel Setup with Key Master Background (General Mills, 1964). In Lucky Charms cereal, magic powers were to be granted with each piece. Pink hearts gave you the power to bring things to life, stars give you power to fly, moons give you invisibility, and green clovers luck (but you never know just what kind of luck). This is a very rare 12 field hand-inked, hand-painted production cel of Lucky the Leprechaun. Great full-figure image holding the box, with a size of 5". The multi-cel setup is on its beautiful hand-painted Key Master production background. Bottom border reads 63/441 BG 3. This is a rare piece of both animation and advertising history. Cels are stapled to background. Minor handling. Very Good overall condition.

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    Proxy Bidding Ends
    9th Sunday 12:50 pm CT
    Auction Dates
    8th-9th Saturday-Sunday
    Proxy Bidding Time Remaining
    22 Days 17h 33m 7s
    Internet/Mail Bids: 0
    Lot Tracking Activity: 4
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    This lot is in: 3 - Signature® Internet Session - No Floor or Phone Bidding (Mail, Fax, Internet, and Heritage Live):
    (Lots 97001-97787) - 1:00 PM Central Time, Sunday, December 9, 2018.
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    Additional Location Info:
    Heritage Auctions - Beverly Hills
    9478 West Olympic Blvd., 1st Floor
    Beverly Hills, CA 90212

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