Skip to main content
Go to accessibility notice


    Donald Duck "Hudson Hornet" TV Commercial Production Cel Setup with Key Master Background (Walt Disney, 1954). "Well, that was all very clear if you're a duck!" This is an outstanding hand-inked, hand-painted 16 field black and white cel setup of Donald Duck with a very bored-looking Huey, Dewey and Louie. This is a four-cel setup with a Key Master hand-painted production background. This was done for a Hudson Hawk/American Motor Company TV Commercial that touted this car had "A ride three times softer and smoother and safer too, due to 'deep coil springs." This commercial can be currently found on YouTube. This is for the cartoon opening; it then quickly goes to live action. Disney started a TV Commercial division in 1952, with Tom Oreb as the unit's main designer. Disney could now offer animated segments to sponsors for his TV show. This unit is written about extensively in the book by Amid Amidi called Cartoon Modern - Style and Design in Fifties Animation. The cel is matted with a mat opening of 12" x 9". Characters are nice size of 3" - 6". This is a rare piece of Disney and 1950s television history. Fine condition.

    Shipping, Taxes, Terms and Bidding
    Calculate Standard Domestic Shipping

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    December, 2017
    9th-10th Saturday-Sunday
    Bids + Registered Phone Bidders: 17
    Lot Tracking Activity: N/A
    Page Views: 743

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $19) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 40 days left to consign to the 2019 April 13 European Comic Art Comic Art - Dallas!

    Learn about consigning with us

    We were delighted with the results and Steve kept us informed at every step of the way and we look forward to doing business with Heritage and Steve in the future.
    Mary Jane Sanacore,
    University Park, FL
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 October 12 Illustration Art - Dallas
    2018 October 12 Illustration Art - Dallas
    REALIZED $1,745,893
    2018 December 8 - 9 Animation Art Signature Auction - Beverly Hills
    2018 December 8 - 9 Animation Art Signature Auction - Beverly Hills
    REALIZED $1,869,500