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    Description

    Mr. Magoo Rheingold Beer TV Commercial Animation Page Group of 3 (UPA, 1950s). "By George that's a beer!" was Mr. Magoo's tagline for Rheingold Beer in the '50s. This is a rare set of three 12 field 3-peghole animation story/concept sketches for a proposed Mr. Magoo Rheingold Beer commercial (before he became spokesperson for Stagg Beer, Mr. Magoo was featured in a series of Rheingold ads). The story showcases Magoo going to a construction site and believing he is at a football stadium at his alma mater. He ends up having a can of Rheingold with a worker he thinks is a fan. Four story panels per page, each in graphite with blue highlights. Three pages total. A rare look into sponsorship story concept art. In Fine condition with minor handling and edge wear.

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    Auction Dates
    June, 2016
    11th-12th Saturday-Sunday
    Internet/Mail Bids: 8
    Lot Tracking Activity: N/A
    Page Views: 351

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