Skip to main content
Go to accessibility notice


    Mr. Magoo Rheingold Beer TV Commercial Animation Page Group of 3 (UPA, 1950s). "By George that's a beer!" was Mr. Magoo's tagline for Rheingold Beer in the '50s. This is a rare set of three 12 field 3-peghole animation story/concept sketches for a proposed Mr. Magoo Rheingold Beer commercial (before he became spokesperson for Stagg Beer, Mr. Magoo was featured in a series of Rheingold ads). The story showcases Magoo going to a construction site and believing he is at a football stadium at his alma mater. He ends up having a can of Rheingold with a worker he thinks is a fan. Four story panels per page, each in graphite with blue highlights. Three pages total. A rare look into sponsorship story concept art. In Fine condition with minor handling and edge wear.

    Auction Info

    Auction Dates
    June, 2016
    11th-12th Saturday-Sunday
    Bids + Registered Phone Bidders: 8
    Lot Tracking Activity: N/A
    Page Views: 792

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $19) per lot.

    Sold on Jun 12, 2016 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 33 days left to consign to the 2021 September 9 - 11 Comics & Comic Art Signature Auction!

    Learn about consigning with us

    Working with Barry Sandoval - his communication skills and thoroughness are outstanding.
    Peter K.,
    Aberdeen, SD
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search