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    Lucky Charms Cereal Commercial Character Design Cels Group of 4 (General Mills, c. 1960s). Lucky Charms had the distinction of being the first breakfast cereal to use marshmallows in their mix. The mascot is "Lucky the Leprechaun." His formal name is LC Leprechaun, but was for a short time called "Sir Charms." This is a real piece of advertising animation history: a series of four character design cels for Lucky and other Leprechauns. They are large images of 7" - 9". They were testing the characters for client approval. The cels are stapled to 12 field animation board and numbered #2, #5, #8; one has no number. You can see the character development when studying these early images. Very early development character model cels. All have some paint loss and cracking. Fair condition.

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    Auction Dates
    December, 2017
    9th-10th Saturday-Sunday
    Bids + Registered Phone Bidders: 8
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