Skip to main content
Go to accessibility notice


    Lucky Charms Cereal Commercial Character Design Cels Group of 4 (General Mills, c. 1960s). Lucky Charms had the distinction of being the first breakfast cereal to use marshmallows in their mix. The mascot is "Lucky the Leprechaun." His formal name is LC Leprechaun, but was for a short time called "Sir Charms." This is a real piece of advertising animation history: a series of four character design cels for Lucky and other Leprechauns. They are large images of 7" - 9". They were testing the characters for client approval. The cels are stapled to 12 field animation board and numbered #2, #5, #8; one has no number. You can see the character development when studying these early images. Very early development character model cels. All have some paint loss and cracking. Fair condition.

    Shipping, Taxes, Terms and Bidding
    Calculate Standard Domestic Shipping

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    December, 2017
    9th-10th Saturday-Sunday
    Internet/Mail Bids: 7
    Lot Tracking Activity: N/A
    Page Views: 886

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $19) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 27 days left to consign to the 2019 February 21 - 22 Comics - Dallas!

    Learn about consigning with us

    The level of expertise and professionalism from everyone on your staff from the very beginning to the end was exceptional.
    Ed Lambert,
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 October 12 Illustration Art - Dallas
    2018 October 12 Illustration Art - Dallas
    REALIZED $1,745,893
    2018 December 8 - 9 Animation Art Signature Auction - Beverly Hills
    2018 December 8 - 9 Animation Art Signature Auction - Beverly Hills
    REALIZED SO FAR $1,956,296