Skip to main content
Go to accessibility notice


    Charlie the Tuna Ad Pitch Concept Art (StarKist, c. 1980). "Sorry, Charlie!" When animated TV advertising characters turn into Pop Culture Icons, finding their original artwork is a prize. Charlie the Tuna began in 1961 off a Leo Burnett Chicago Ad Agency Campaign for StarKist. He went to make 85 animated commercials, up through 1980, making a comeback in 1999. The initial commercials were done by DePatie-Freleng, voiced by actor Herschel Bernardi; his tag line was "Tell 'em Charlie sent ya!" This is an amazing one-of-a-kind hand-painted pitch board featuring Charlie the Tuna, painted in gouache on presentation board measuring 14" x 11". Here, he's "mourning" the loss of competitor Van Camp, who at one time sold tuna under the Chicken of the Sea brand. Great image of the hipster Charlie, measuring 5". Pitch art of this quality is considered very rare, and this one is most unusual. Fine condition.

    Auction Info

    Auction Dates
    June, 2018
    16th-17th Saturday-Sunday
    Internet/Mail Bids: 7
    Lot Tracking Activity: N/A
    Page Views: 615

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 26 days left to consign to the 2019 August 1 - 3 Comics - Dallas!

    Learn about consigning with us

    Regarding the New Make an Offer beta program, just stumbled across this feature in the comic section. All I have to say is: WOW!! This will be a game-changer for you. A brilliant move.
    Wellesley, MA
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2019 April 23 Illustration Art Signature Auction - Dallas
    2019 April 23 Illustration Art Signature Auction - Dallas
    REALIZED $2,477,408
    2019 May 16 - 18 Comics & Comic Art Signature Auction - Chicago
    2019 May 16 - 18 Comics & Comic Art Signature Auction - Chicago
    REALIZED SO FAR $15,201,836