Skip to main content
Go to accessibility notice


    Charlie the Tuna Ad Pitch Concept Art (StarKist, c. 1980). "Sorry, Charlie!" When animated TV advertising characters turn into Pop Culture Icons, finding their original artwork is a prize. Charlie the Tuna began in 1961 off a Leo Burnett Chicago Ad Agency Campaign for StarKist. He went to make 85 animated commercials, up through 1980, making a comeback in 1999. The initial commercials were done by DePatie-Freleng, voiced by actor Herschel Bernardi; his tag line was "Tell 'em Charlie sent ya!" This is an amazing one-of-a-kind hand-painted pitch board featuring Charlie the Tuna, painted in gouache on presentation board measuring 14" x 11". Here, he's "mourning" the loss of competitor Van Camp, who at one time sold tuna under the Chicken of the Sea brand. Great image of the hipster Charlie, measuring 5". Pitch art of this quality is considered very rare, and this one is most unusual. Fine condition.

    Shipping, Taxes, Terms and Bidding
    Calculate Standard Domestic Shipping

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    June, 2018
    16th-17th Saturday-Sunday
    Internet/Mail Bids: 6
    Lot Tracking Activity: N/A
    Page Views: 174

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2018 November 15 - 17 Comics - Dallas.

    Learn about consigning with us

    I would like to express my gratitude and appreciation for the outstanding work you have done in auctioning my comic book collection. We have been very satisfied with the results so far and look forward to continued success.
    A. S.,
    New Paltz, NY
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 April 24 Illustration Art Signature Auction - Dallas
    2018 April 24 Illustration Art Signature Auction - Dallas
    REALIZED $1,407,487
    2018 August 2 - 4 Comics & Comic Art Signature Auction - Dallas
    2018 August 2 - 4 Comics & Comic Art Signature Auction - Dallas
    REALIZED $6,670,379