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    Charlie the Tuna Ad Pitch Concept Art (StarKist, c. 1980). "Sorry, Charlie!" When animated TV advertising characters turn into Pop Culture Icons, finding their original artwork is a prize. Charlie the Tuna began in 1961 off a Leo Burnett Chicago Ad Agency Campaign for StarKist. He went to make 85 animated commercials, up through 1980, making a comeback in 1999. The initial commercials were done by DePatie-Freleng, voiced by actor Herschel Bernardi; his tag line was "Tell 'em Charlie sent ya!" This is an amazing one-of-a-kind hand-painted pitch board featuring Charlie the Tuna, painted in gouache on presentation board measuring 14" x 11". Here, he's "mourning" the loss of competitor Van Camp, who at one time sold tuna under the Chicken of the Sea brand. Great image of the hipster Charlie, measuring 5". Pitch art of this quality is considered very rare, and this one is most unusual. Fine condition.

    Auction Info

    Auction Dates
    June, 2018
    16th-17th Saturday-Sunday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 1,637

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