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Christina Rees

Christina Rees

Director of Public Relations and Communications

CRees@HA.com
Steve Lansdale

Steve Lansdale

Senior Public Relations and Communications Specialist

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Jesse Hughey

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Press Release - February 9, 2022

Historic Mickey Mouse Production Cel and Modern Milestones Lead Heritage's First 'All Things Disney!' Auction Past $3.4 Million

Mickey is joined by The Little Mermaid, The Lion King, Roger Rabbit and Mary Blair atop list of collectors' favorites

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Shanghaied Mickey Mouse Production Cel Setup with Key Master Background and Publicity Photograph Group of 7 (Walt Disney, 1934)
DALLAS, Texas (January 13, 2022) — The world is a carousel of color,
Wonderful, wonderful color.
The world is a carousel of color,
History, comedy, fantasy,
There's drama and mirth,
There's old mother earth
With all of her secrets to see.


he lyrics to Walt Disney's Wonderful World of Color are known to generations of fans of the studio that bears the Disney name. But they also aptly describe Heritage Auctions' first "All Things Disney" February 4-7 Animation Art Signature® Auction which, thanks to Disney Renaissance films, Mickey Mouse and Mary Blair amassed $3,412,812 in sales. The success of the event was beyond dispute, after it drew 4,136 global bidders who snatched up all 1,532 lots in the sale.

"Our first 'All Things Disney!' auction was a home run," Heritage Auctions Vice President and Animation & Anime Art Director Jim Lentz said. "Every single lot sold to impressive results. We saw strong prices across the board for everything from major collections of vintage Disney maquettes to Disney World War II artwork, Disney Storybook art and even Disneyland Theme Park Props. Disney animation art was front and center, with strong prices from the Golden Age of Disney to the Disney Renaissance films of the 1990s and early 2000s. The Disney Renaissance films came into their own as a force to be reckoned with this sale."

The Disney Renaissance films — those created since the mid-1980s — enjoyed unprecedented auction success in the event. Among the highlights from the Renaissance films:

The Little Mermaid Ariel Production Cel (Walt Disney, 1989)
Three dozen bids poured in for The Little Mermaid Ariel Production Cel (Walt Disney, 1989) until it closed at $36,000 — more than seven times its pre-auction estimate. Seen in the 47th minute of the film, it captures Ariel marveling at her new legs, acquired in a trade for her singing voice so she can go on land to pursue Prince Eric.

A Who Framed Roger Rabbit Roger and Jessica Rabbit Production Cel and Photo Background (Walt Disney, 1988)brought a winning bid of $19,200, more than seven times its estimate. The 16-field hand-painted production cel includes both the film's title character, Roger, and his ultra-appealing wife, Jessica Rabbit in an image from the climactic scene in which they are about to be lowered into a vat of "Dip." Bearing a Disney seal, the cel is from the next-to-last Disney feature to use painted cels.

The auction included 13 lots from The Lion King, two of which yielded five-figure results: Simba Concept Art by Thom Enriquez ($18,000) and The Lion King Pride Lands Concept Art by Thom Enriquez ($13,200).

Other highlights included Hercules Megara Maquette (Walt Disney, 1997), which soared to $16,800, a Mr. Incredible Reference Maquette from The Incredibles Signed by Brad Bird (Pixar, 2004): $12,000 and a Presentation Cel on Key Master Background from Aladdin that brought a winning bid of $1,980.

A Disney Studios Feature Film Animation Desk and Scene Stacker tripled its pre-auction estimate when it reached $9,000. This Walt Disney Studio-used "Kem Weber-like" Animation desk was used by veteran Disney animator Kathleen Bailey, who was a lead key assistant animator who used this desk for her work on The Little Mermaid (1989), The Prince and the Pauper (1990), The Rescuers Down Under (1990), Beauty and the Beast (1991), Aladdin (1992), The Lion King (1994), Pocahontas (1995), Runaway Brain (1995), The Hunchback of Notre Dame (1996), Hercules (1997), Mulan (1998), Tarzan (1999), Fantasia 2000 (2000), The Emperor's New Groove (2000) and Treasure Planet (2002).

While Disney Renaissance reached new auction territory, the event's top price was realized by a spectacular lot dubbed "the Holy Grail for Disney Animation collectors." A Shanghaied Mickey Mouse Production Cel Setup with Key Master Background and Publicity Photograph Group of 7 (Walt Disney, 1934) more than tripled its pre-auction estimate when it sold for $84,000. The setup is believed to be one of fewer than 25 black and white Mickey Mouse key master setups remaining in private hands. It is notable that this black-and-white nitrate production cel includes its original hand-painted key master production background. It once was in one of the early Animation Art Museum Shows for a company called Museum Graphics in California in the late 1970s.

'Carousel of Progress' Disneyland Park Entrance Poster (Walt Disney, 1967)
A Carousel of Progress Disneyland Park Entrance Poster (Walt Disney, 1967) drew 19 bids before ending at $28,800, nearly four times its pre-auction estimate. The attraction originally opened at the 1964 New York World's Fair, sponsored by General Electric and transferred to Disneyland, where it opened in 1967. It was said to be one of Walt Disney's favorite World's Fair attractions. Created by Ken Chapman, this is a rare and highly sought-after, original, hand-pulled, silk-screened Disneyland Park Entrance poster for the Carousel of Progress ride, located in Tomorrowland.

The event featured lots from many of the most beloved Disney films, including:

From the first animated feature film, a Snow White and the Seven Dwarfs Snow White, Bashful, Happy and Dopey Production Cel on Master Pan Production Background (Walt Disney, 1937) also soared past pre-auction expectations, climbing to $33,600 against an estimate of $5,000. It includes four full-figure images depicting the title character, Snow White, as well as dwarfs Bashful, Happy and Dopey.

In an event that cast a spotlight on numerous artists, none shone brighter than Mary Blair. The artist many recognize as Walt Disney's favorite produced 36 lots that found new homes in the auction, including seven of the top 10 results. Among the top Blair works in the sale:

  •  Peter Pan War Dance Concept Painting Original Art (Walt Disney, 1953) $43,200
  •  Peter Pan Big Ben Concept/Color Key Painting (Walt Disney, 1953) $34,800
  •  Alice in Wonderland Cheshire Cat Concept/Color Key Painting (Walt Disney, 1951) $32,400
In addition to the modern maquettes mentioned above, the sale included extraordinary vintage maquettes, including:
  •  Fantasia "Dance of the Hours" Madame Upanova Animator's Maquette (Walt Disney, 1940): $14,400
  •  The Brave Little Tailor Mickey Mouse Animator's Maquette with Book (Walt Disney, 1938/1939): $10,200
  •  Fantasia "Dance of the Hours" Ben Ali Gator Maquette (Walt Disney, 1940): $10,200

For complete results, visit HA.com/7268.

Heritage Auctions' next Animation Art Signature® Auction will be May 20-22.

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website, HA.com, has more than 1,500,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

For breaking stories, follow us: HA.com/Facebook and HA.com/Twitter. Link to this release or view prior press releases.

Steve Lansdale, Public Relations Specialist
214-409-1699; SteveL@HA.com