LOT #20348 |
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Jolly Green Giant Lil' Sprout and Farmer Television Commercial Production Cel (Leo Burnett, c. 1980s). ...
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Sold on Oct 21, 2025 for:
$192.00
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Description
Jolly Green Giant Lil' Sprout and Farmer Television Commercial Production Cel (Leo Burnett, c. 1980s). Here is a rare and charming production cel from a classic Jolly Green Giant television commercial for canned green beans, capturing a moment from the iconic advertising legacy that began in the 1930s. In 1935, young copywriter Leo Burnett reimagined the Green Giant-trading his bearskin for a leafy suit, adding a broad smile, and coining the now-famous moniker "Jolly." The Giant debuted on television in 1954 and became instantly recognizable thanks to Elmer Dresslar Jr.'s deep-voiced "Ho, ho, ho," introduced in 1961. This delightful two-cel setup features the Lil' Sprout character, introduced in 1973 as the Giant's eager apprentice and a symbol of young consumers, standing beside a green bean farmer. The Jolly Green Giant's massive hand enters the frame from the top right, reinforcing his towering presence. The cels are hand-inked and hand-painted on standard 12-field acetate, paired with a background print. A mixed-media image of the Giant is affixed to the bottom cel. A rare piece of advertising art history, it is in Very Good condition.Auction Info
2025 October 17 - 21 The Art of Anime and Everything Cool - Volume VII Signature® Auction #7403 (go to Auction Home page)
Auction Dates
October, 2025
17th-21st
Friday-Tuesday
Bids + Registered Phone Bidders: 9
Lot Tracking Activity: N/A
Page Views: 63
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