LOT #85125 |
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"Purina Super Bowl Sweepstakes" Scooby-Doo and Friends Football-Themed TV Commercial Production Cel and Key Master Background ...
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Sold on Feb 22, 2026 for:
$268.40
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Description
"Purina Super Bowl Sweepstakes" Scooby-Doo and Friends Football-Themed TV Commercial Production Cel and Key Master Background (Hanna-Barbera, 1996). A rare Key Master production cel setup from the 1996 Purina "Super Bowl Sweepstakes" television commercial featuring Scooby-Doo and a team of Hanna-Barbera favorites. This football-themed ad promoted a Super Bowl XXX trip giveaway, pairing classic cartoon humor with sports excitement. In this vibrant setup, Scooby-Doo, Huckleberry Hound, Droopy, and Muttley appear in full animated form-each suited up with football gear and game-day spirit. Produced by Hanna-Barbera for Purina Pet Foods, the commercial aired during football broadcasts, blending nostalgic animation with contemporary brand appeal. The cel is hand-inked and hand-painted on 12-field acetate and presented over its original screen-used Key Master background, rendered in gouache on a 12-field background board. This pairing unites both the character and setting elements as seen in the ad, making it a true one-of-a-kind production artifact. The combination of mid-1990s animation and beloved Hanna-Barbera characters makes this piece especially desirable for collectors of both vintage advertising and studio animation art. A fun and lively display piece from a unique cross-promotional era. In Very Good condition.Auction Info
2026 February 21 - 22 Yabba Dabba Doo - The Art of Hanna-Barbera II! Animation Art Showcase Auction #40314 (go to Auction Home page)
Auction Dates
February, 2026
21st-22nd
Saturday-Sunday
Internet/Mail Bids: 28
Lot Tracking Activity: N/A
Page Views: 191
Buyer's Premium per Lot:
22% of the successful bid per lot.
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