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Girls' Love Stories Ashcan Edition (DC, 1949) Condition: FN/VF....

2012 February 22-24 Vintage Comics & Comic Art Signature Auction - New York #7054

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Auction Ended On: Feb 22, 2012
Item Activity: 10 Internet/mail/phone bidders
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Location: Ukrainian Institute of America at The Fletcher-Sinclair Mansion
2 East 79th Street
New York, NY 10075

Girls' Love Stories Ashcan Edition (DC, 1949) Condition: FN/VF. DC's first foray into the romance genre was protected by this ashcan, perhaps the most urgently needed of the bunch: Michelle Nolan has noted that the four romance books published at the end of 1948 became 125 at the end of 1949! And thus nearly every conceivable variation on romance or love had been used within months. This is the only known DC romance ashcan, and the present copy is the only copy known to exist, with none in the DC vault. Cover: Buzzy #25. Interior: A Date with Judy #10. No prior sales. No Overstreet value listed.

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About  ashcans:

In the early days of comics publishing, the most common procedure to secure a trademark for a potentially valuable title was to create an ashcan edition of the proposed comic book (not to be confused with the modern-day term which commonly refers to mass-produced promotional booklets). 


Companies would simply create the title's logo, affix it to a piece of existing cover art, and then shoot a Velox of it.  (A Velox is a positive photographic print typically used by newspapers as a pre-press proof, which accounts for ashcan covers being black and white rather than color.)  After the cover was created, it was trimmed to comic-book size and then stapled to the interior of a previously published book, or sometimes just some loose story pages.  The ashcan was now complete.  For all practical purposes it had the appearance of a legitimate comic book - and since the U.S. Patent & Trademark Office (USPTO) apparently accepted them as authentic comic books for trademark registration, no higher authority in the country existed to dispute this claim.  Nor, apparently, did anyone ever seek to try.

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Service and Handling Description: Comics - Unslabbed (view shipping information)

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